Austin CVB and DoubleStereo bring local music, Live Music Capital of the World® merchandise to AustinTexas.org

Austin CVB and DoubleStereo bring local music, Live Music Capital of the World® merchandise to AustinTexas.org Launch party showcases new microsite, Sept. 3

August 12, 2010

AUSTIN, TX - The Austin Music Office, a division of the Austin Convention & Visitors Bureau (Austin CVB), is partnering with DoubleStereo to launch a customized microsite within AustinTexas.org for visitors to search, listen to, and buy Austin music and a new line of official Live Music Capital of the World® merchandise.

The new Austin music and merchandise site goes live on Sept. 3 with a public launch party from 5-8 p.m. at Club DeVille (900 Red River Street). Hard Proof Afrobeat and Bus Stop Stallions provide live music, and guests can also enjoy food from Frank and merchandise by Southside Sanctuary. The party is part of the “First Friday Frolicks” series (formerly “From the Mind of Adi”) presented by Transmission Entertainment.

The new site invites visitors to explore the city’s music scene, which can be overwhelming to a first-time visitor, prior to their arrival. Featured artists include Los Lonely Boys, Asleep at the Wheel, Drew Smith, Grupo Fantasma, The Black and White Years, MC Overlord, White Ghost Shivers and more than 50 others.

“Many visitors have heard about Austin’s music scene, but they don’t know where to begin to experience it,” says Rose Reyes, director of music marketing for the Austin CVB. “Now any band that signs on to sell their music at AustinTexas.org can connect with visitors before they arrive. This allows visitors to find out which bands they’d like to see, learn their music – and maybe even sing along when they get here. On the other side, if a visitor stumbles upon a band they like, now they can find their music on our website. It’s all part of our efforts to make the Austin music experience more comprehensive.”

The Austin CVB selected the local company, DoubleStereo, to produce the microsite. Founded in 2009, DoubleStereo has recently emerged as a leading digital music platform, blog and merchandise fulfillment house for bands and music vendors. DoubleStereo signed on to the project in order to more closely align itself with the Austin music community and encourage participation by local bands.

Sal Silva III, founder of DoubleStereo, says, “This is a great partnership for DoubleStereo because it directly showcases the talented Austin bands and their music that our site makes available. By enabling visitors to directly listen, download and discover the Austin music scene via the city’s tourism site, we hope this partnership with ACVB will play as an innovative way for visitors to recognize the rich talent pool and music culture Austin offers.”

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About the Austin Music Office
An accredited member of the Destination Marketing Association International, the Austin Convention & Visitors Bureau (Austin CVB) is the official marketing and sales organization for the City of Austin. Austin CVB promotes Austin nationally and internationally as a premier convention and leisure destination in order to generate business for hotels, event and music venues, restaurants, transportation providers and attractions, thus enriching our community's overall quality of life. A division of the Austin CVB, the Austin Music Office promotes the city’s vibrant live music scene by booking bands for visiting conventions, advocating for the local music industry and marketing local artists. For more information, visit www.AustinTexas.org.